813- Apply shade theory to design content.1101- Identify the components of an effective multimedia task.1510- Critique a webwebsite according to accepted website architecture values.

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Principle’s Assignments

1. Review Design Principles PowerPoint

2. Complete Principles of Deauthorize Exercises

3. Study For Test (Use Resee Material on this Page and also Exercises)

4. Take Deauthorize Principles Test

Element’s Assignments

1. Review Design Elements PowerPoint

2. Complete Principles of Design Exercises

3. Study For Test (Use Recheck out Material on this Page and Exercises)

4. Take Design Elements Test


Design Principles and Elements Online Resources:

John Lovett




Principles | Elements

Principles of Design

The principles of great style are the devices used by an artist or designer to create an effective complace or design. They are rules to assist overview a designer exactly how to arrange the miscellaneous aspects of a composition in relation to each various other and also the overall design.

prin·ci·ple noun a fundamental, major, or general legislation or reality from which others are derived: the principles of modern-day physics.

The principles are:


The distinction between a weak architecture and also a strong one is completely dependent upon the artist’s understanding of the design ethics and just how well he/she uses them. All art, whether it is Web design, commercial design, fine art, sculpture, commercial art, or graphic art, is topic to the very same ethics of good architecture. Graphic artists write their deindicators and also page layouts making use of the exact same architecture ethics the fine artists use. Just as a fine artist ararrays assorted components within a painting to develop a pleasing complace, so it is through the graphic artist. The graphic artist will usage headlines, bodies of message, photos, illustrations, and clipart imeras to create a page or Internet website.

Many type of artists use these principles more intuitively than intellectually however are neverthemuch less subconsciously aware of them and their impact upon a composition.

Good art always starts via an concept.

Before beginning any kind of work-related of art every artist or designer requirements to save in mind that every composition starts with an concept. To usage the style principles effectively it is essential that the artist have an idea to express or an objective in mind. This is necessary to the success of any type of artjob-related. Without an objective, the most conscientious attention to balance, motion, emphasis, comparison, proportion, and also area to produce a unified complace, will certainly cause uninteresting occupational. With an concept, but, even though the values may be forobtained and also provided intuitively, a beautiful complace might emerge. Eextremely artist’s goal should be to create a composition that is both merged and also amazing to look at.


Balance offers stcapacity and also structure to a design. Balance is the distribution of the visual weight of objects, colors, texture, and also space. If the architecture was a scale, these elements need to be balanced to make a style feel steady.

The elements don’t need to be the same size. Balance can be achieved by placing a large facet on one side of your style and also numerous little elements on the various other side. Balance is completed not just by the circulation of text and also imperiods however the circulation of white area.

Balance deserve to be completed in three means, Symmetrical, Asymmetrical, and Radial.


Symmetrical, wbelow the page aspects are focused or produce mirror images. In Symmetrical balance, the facets used on one side of the architecture are comparable to those on the various other side. Instances of Symmetrical Balance are often viewed in more formal, static page layouts.


Asymmetrical where tbelow are an odd variety of facets or the elements are off-center. In asymmetrical balance, the sides are different however still look balanced. Instances of Asymmetrical Balance may incorpoprice odd numbers of aspects or different sized aspects and also can be more informal and relaxed or even more dynamic.


Radial, where aspects on the page radiate from a central suggest. In radial balance, the facets are arranged around a main point and also may be comparable. Examples of Radial Balance could show up in a circular plan or a spiral. Radial Symmetry relates to imperiods emitting from a point choose spokes on a wheel or ripples from a pebble tossed into a pond.



Movement is the route our eyes follow when we look at a occupational of art. The purpose of activity is to produce unity in the artwork-related with eye travel. This deserve to be achieved by using repetition, rhythm, and also action. Such activity deserve to be directed along lines, edges, shape, and also color within the occupational of art. Movement ties the job-related together by relating the miscellaneous components of a job-related together.


By arranging the composition facets in a specific means, an artist controls and forces the activity of the viewer’s eyes in and also around the complace. For instance, the eye will travel along an actual path such as solid or dotted line, or it will move alengthy more subtle paths such as from big aspects to bit elements, from dark facets to lighter facets, from color to non color, from unexplained forms to usual forms, and so on Graduation of dimension, and recurring forms and size of connected elements subtly leads the eye too.


Rhythm is the repetition of visual movement – colors, shapes or lines. Variety is important to store rhythms interesting and active, and to protect against monotony. Repetition, movement, and also rhythm job-related together to produce the visual identical of a musical beat.


Repeating the usage of the same fonts, colors, and placement of facets such as page numbers provides a comforting rhythm to a publication. Using style sheets helps to keep consistency when repeating fonts and also font layouts.


Emphasis is the component of the architecture that catches the viewer’s attention. Emphasis is used by artists to produce dominance and also emphasis in their work. Traditionally emphasis was the central part of the architecture, from which all other components radiated. Normally the artist will certainly make one location stand also out by contrasting it through other locations. The area can be different in size, shade, texture, shape, and so on.



Contrast describes distinctions in values, colors, textures, forms, and also various other elements. Contrasts develop visual excitement, and also include interemainder to the work-related. Contrast occurs when 2 components of a architecture or page layout are different. The better the difference, the greater the contrast. Contrast is one means of emphasizing parts of a layout or guiding the readers’ eye to specific areas of the page. An instance would be huge vs. small, babsence vs. white.


Unity is the feeling of harmony in between all parts of the job-related of art, which creates a feeling of completeness. Unity gives the cohesive top quality that makes an artwork-related feel finish and also finimelted. When all the elements in a occupational look as though they belengthy together, the artist has actually accomplished unity.

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Alignment is the principle of design governing how text and graphics line up via each other. One of the values of design, alignment describes lining up the optimal, bottom, sides, or middle of text or graphic facets on a web page. The use of grids and guides can aid in placement and alignment of both message and graphics.