Presentation on theme: "MASS MEDIA AS AN INSTITUTION. Mass Media  Mass Media – instruments of communication that reach large audiences with no individual call in between those."— Presentation transcript:




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1 MASS MEDIA AS AN INSTITUTION

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2 Mass Media  Mass Media – instruments of communication that reach huge audiences with no individual call between those sending the indevelopment and those receiving it.  Types of Mass Media Publish Media – newsrecords, magazines, books Audio Media – sound recordings and also radio Visual Media – movies, tv, videocassettes, and also DVDs Online Media – internet, world-wide-internet  Media Convergence – belief that the mass media outallows are merging and also are no much longer separate entities  Is this true?

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3 Perspectives on Media  Functionalist  The mass media percreate attributes that assistance the stcapability and also smooth operation of culture – keep track of what is happening, interpreting indevelopment, transmitting values, and also entertaining civilization  Conflict  Purpose is to guide world to accept the existing power structure  Knowledge-gap hypothesis – new information enters society the well-off and educated gain it faster Digital Divide – gap in between those with accessibility to new innovations and those without

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4 Depiction of All Characters in Prime-Time Television Dramas

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5 Media Issues - Children 1. Television depicts a great deal of violence 2. Television violence encourages viewers to act in aggressive methods and also to check out aggression as a valid method to deal with difficulties 3. Television urges viewers to be much less sensitive to the enduring others 4. Television violence shows up to make viewers fearful of the human being approximately them and much less trustful of others Children spfinish around 28 hours each week watching tv Test Scores – students who watch 5 or even more hours of TV a week scored less on test Avg. kid sees between 20,000-40,000 commercials yearly

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6 Television Rating System RatingDescription TV-Y Suitable for all children TV-Y7 Proper for youngsters aged salso and over TV-G Appropriate for all ages TV-PG May be unsuitable for young children.

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Parental guidance said TV-14 Contain product that may be unsuitable for youngsters under the age of 14 TV-MA Specifically designed for viewing by adults

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7 Media Issues – Effect on Civic and also Social Life  Since the 1960s Americans have slowly viewed a decline in Social Capital – social netfunctions and reciprocal norms linked with these netfunctions (not social media)  Main blame put on TV – primary nighttime task of adults (internet a rising second) - Social Media (AWESOME!)Social Media  In brief, civilization aren’t joining establishments, participating in federal government, going to church, or socializing in perboy as much as they provided to.

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9 Media Issues – Power of Media  Two biggest displays of Mass Media Power  Spiral of Silence –  Different forms of news media tend to cover the same stories, frequently bombarding the public via the same indevelopment and the exact same opinions on these stories – therefore human being are less likely to voice their views  Agenda Setting –  Instead of informing civilization what to think, they tell them what to think about Controlled by gatekeepers – executives who deserve to “open” or “close” the gate of information

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10 Key Vocabulary  Mass Media  Print Media  Audio Media  Visual Media  Online Media  Media Convergence  Knowledge-gap hypothesis  Digital divide  Social funding  Spiral of silence  Agenda setup  Gatekeepers

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