Keeping up through social media have the right to be daunting—also straight-up nerve-racking—if you aren’t supplied to it. In this article, I’m going to assume that you currently understand just how to use the basic Hootsuite features, consisting of scheduling and also streams.

You are watching: Hootsuite’s content library can be found

As an FYI, the adhering to attributes are only accessible via Hootsuite’s Enterpclimb accounts.

3 Hootsuite Features To Make Your Life Easier

It’s vital to arm yourself through devices and also attributes that focus on time management and also effectiveness, which the three listed below will execute for any kind of digital marketing toolkit. I’ve likewise added a bonus extension at the finish that can make your life a little little bit easier!

Let’s get started!

#1. The Content Library

The Content Library is pretty underrated when it comes to time-conserving Hootsuite features. Again, it’s just obtainable through the Enterpincrease Account. It’s straightforward to find: there’s a attach to it at the bottom of your “Publisher” area under “Content Sources.” Then, click “Content Library.”


Once you’re in the content library, you will check out a drop-dvery own button that will certainly have a list of your content libraries. If you haven’t produced one yet, you’ll simply have actually the option to produce a “New Library.”

To develop a content library, click the “New Library” and also name it appropriately. Either your campaign, channel, or something to that result.

If you join an agency, you’ll likely produce various libraries for each client or channel that you usage (you deserve to organize short articles inside them via tags, so don’t concern about separating by campaign or holiday).

How to Save To The Content Library

Once you understand just how to schedule a post, conserving a post to the content library is easy!

Follow the very same regimen as you would certainly for scheduling a write-up using Hootsuite.Instead of scheduling, click “Save.”Choose “Save to content library” from the drop-dvery own display.Select the content library wright here you desire it to live.

You have the right to also usage notes and also tags to include context and quick accessibility via browsing. These are convenient for editing objectives between team members and also for organizing your content as the library grows.

How To Post From The Content Library

Once you go to your content library, you have the right to write-up or schedule any of the content inside. You’ll also have actually a chance to check out any notes or edits someone might have left for you.

To Schedule: Go to the three dots switch on the best of each postClick the write button from the drop-down window.Edit and schedule, or write-up ideal away.

There are 4 other choices with the drop-dvery own window, for reference:

Edit: Add notes and also tags to the conserved content.Edit Template: Edit the full write-up (through an option to compose), and conserve ago to the content library.Add Tags: Add pre-existing tags, or new ones, to organize your content for future recommendation.Delete: Delete content from the library.

#2 Tools & App Integration

Because we’re talking time management and also performance, wouldn’t it be reliable to control multiple devices & apps all in one place?

That’s exactly what Hootsuite offers too—and, via an Enterpclimb account, the majority of apps are free. Without the enterprise account, you have the right to still use these integrations, yet you have to pay a subscription fee.

If you carry out have actually the Enterprise account, you have to be using this Hootsuite attribute. Think of the many solutions you can usage, including them all right into one spot deserve to simplify your day-to-day efforts.

Check out these apps and also integrations that Hootsuite offers:

Dropbox: Access your images straight from Hootsuite.Flickr: Manage & share your photos within the Hootsuite DashboardMailChimp: Integrate this app with your Hootsuite account. Manage your email and social marketing plans all in one spot.SurveyMonkey: See statoffers, responses, and also articles to your social networks.Google Drive: Integprice your Google Drive through Hootsuite to accessibility all your papers to conveniently include them to your social calendar.

You have the right to inspect out all 154 of them (and also counting) ideal right here.

How To Add Them To Your Dashboard

Adding them is as simple as hitting “Install.” We’ll perform it together by including the Google Drive integration:


Once you hit “Install,” you’re excellent to go. Then it’s just a issue of exploring and also seeing what you deserve to perform.


Think about what will make your day-to-day life less complicated before installing apps.

Are you looking for:

Trends?Listening tools?Content tools?

Once you figure out what you’re in search of, you’ll be able to scroll the brochure and discover the appropriate application integrations for your social media marketing methods.

#3 Analytics & Boards

Last, and definitely not leastern of our Hootsuite features, Hootsuite Analytics.

A appropriate social media strategy have to have actually particular objectives in area, however the only way to enhance on them is to view the outcomes and also KPIs. Keeping points easy, Hootsuite permits you to do this best in your Dashboard.

Remember, this is based on Hootsuite Enterprise accounts. You still have actually access to Analytics using the Free accounts, however they are a lot more restricted than with Enterpclimb versions.

Hootsuite analytics cover Facebook, Twitter, Instagram, and LinkedIn. You can acquire more analytics for various other social channels (YouTube, Pinteremainder, etc) with those fun app integrations we simply talked about.

Tbelow are 3 means look at the analytics—relying on what you’re searching for.

Hootsuite Analytics: Overview

The overcheck out is most likely exactly what you would imagine—a basic overwatch of your social accounts.

The overcheck out shows up once you first click your analytics switch. From tright here you deserve to select the social platform (Facebook, Twitter, or Instagram), and also then the channel (if you have multiple channels per platform).


From tbelow, you’ll be able to check out a review of each channel schosen within each platcreate. It’s a generalized see of the basics:

The variety of articles within a selected time frameHow many type of brand-new followers you gainedOverall engagement on your accountTraffic via your links

It also shows you basic information that you’d desire to view throughout the month to conveniently check out exactly how your channels are doing.

Hootsuite Analytics: Boards

Hootsuite Boards provide a lot more comprehensive and also customizable analytics. When you pick to create a board, you’re picking precisely what you want to measure (engagement, channel expansion, brand also awareness, etc).

You have the right to select from pre-collection boards, designed to save points easy, or you have the right to entirely customize your boards to have multiple platforms, included KPIs specific to your tactics, or custom reports to present the return on investment that your supervisor or client desires to check out.

These practice boards deserve to additionally be shared immediately through teammates and also clients.

Hootsuite Analytics: Message Performance (BETA)

Hootsuite’s Article Performance analytics are brand-new to Hootsuite analytics, which is why it’s still in “beta” mode. This tool provides a summary of top-perdeveloping short articles by platcreate & channel.

You’ll gain an overview of:

Reactions.Shares.Comments.Videos views.Reach.Engaged customers & rates.






Likes.Comments.Shares.Impressions.Clicks.Engagement rate.

It’s an asset to understand also specifically which posts are working, specifically through engagement being so heavily favoured on most social platdevelops.

Using all the analytics attributes, you’ll be able to understand what’s working, what’s not, and also what have the right to be enhanced, helping you produce the finest existence for your brand also.

BONUS: Hootlet Extension

The Hootlet is an added Google Exstress that you deserve to use without also opening your dashboard. It’s perfect for third-party content that you uncover throughout your day. Once you downfill the Hootlet you’ll see a little owl icon at the peak of your web browser.

What Do You Do With It?

When you discover an article that you desire to post ideal away or schedule for later, just click that owl and also a drop-dvery own window appears, letting you create a message.

It works quite similarly to the dashboard composer.

Check out the full explainer:

You can’t share a social media short article through Hootlet. Well, you can, yet it doesn’t present up choose a share does—it simply ends up being a plain message article, which doesn’t aid you stand out on any type of social platdevelop.

Pro Tips: Never post a simple text short article on social media. It doesn’t make for an engaging write-up, and also really doesn’t make it stand out in your audiences’ newsfeed. So,  Just don’t carry out it.

Are Tright here More Hootsuite Features?

Tright here are a ton even more Hootsuite features! It’s all based on which kind of account you have actually, and what you have access to as a user. On that note, we’re always adding even more information to our blogs. Stay linked to watch more in the near future!

If you need some added assist through your social media methods, we’re always accessible to talk shop and see just how we can aid you thrive.

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Start exploring Hootsuite’s functions. They’re based upon certain needs and also are concentrated on making your life much easier as a marketer, entrepreneur, or business owner.