When Marty attended his initially statistics class, he realized that he should buy a calculator or else he would be unable to carry out his assignments. In which phase of the customer purchase decision procedure was Marty as soon as he had this realization? A. information searchB. trouble recognitionC. purchase behaviourD. alternative evaluation
B. difficulty recognitionMarty is in the problem recognition stage. Problem recognition, the initial step in the purchase decision, occurs once a perboy realizes that the distinction in between what he or she has actually and also what he or she would certainly like to have is big sufficient to actually perform somepoint around it.
You are watching: _____ is a favorable attitude toward and consistent purchase of a single brand over time.
A(n) _____ in the consumer purchase decision process occurs once consumers shave the right to their memory for previous experiences through products or brands. A. problem recognitionB. inner searchC. outside searchD. purchase task
B. interior searchConsumers may sdeserve to their memory for understanding of or previous experiences via assets or brands. This activity is referred to as inner search.
The components a consumer supplies when considering a purchase are calledA. Evaluative criteriaB. Evoked setC. Pre-qualified alternativesD. Make-buy options
A. Evaluative criteriaThe factors considered as soon as evaluating purchase alternatives are jointly referred to as the evaluative criteria.
David and also Mary decide to buy a residence. Once they purchase a house, they start looking to buy the best collection of furniture, a tv collection, and also a refrigerator. On the other hand, Mary starts purchasing groceries for the kitchen. When Mary went out to shop for groceries, she was involved in _____ difficulty addressing.A. limitedB. continual C. externalD. routine
D. RoutineFor products such as table salt and milk, consumers identify a problem, make a decision, and also spfinish little effort seeking external information and also evaluating options. The purchase process for such items is essentially a halittle bit and also typifies low-involvement or regimen decision-making.
Which of the adhering to is true of extfinished difficulty solving? A. It occurs as soon as consumers acknowledge a problem, make a decision, and spend little bit effort seeking external indevelopment. B. The purchase process in this type of trouble solving is virtually a halittle and typifies low-investment decision-making.C. It is defined by low customer involvement but substantial regarded differences among brands.D. In this type of difficulty solving, the customer spends considerable time and also initiative on exterior indevelopment search.
D. In this type of problem addressing, the consumer spends considerable time and also effort on external information search.
Amy is shopping by herself for a dress for an office holiday party. What is she affected by as she renders her decision? A. program trouble solvingB. Psychological influencesC. Social influencesD. Situational influences
B. Psychological influencesPsychology helps marketers understand why and how consumers behave actually as they perform. In particular, concepts such as impetus and personality; perception; learning; values, ideas, and attitudes; and also way of life are valuable for interpreting buying procedures and also directing marketing efforts.
_____ is the energizing force that stimulates behaviour to accomplish a need. A. Self-actualizationB. Antecedent stateC. MotivationD. Cognitive dissonance
_____ is the method human being check out themselves and the means they think others see them. A. Self-evaluationB. Self-conceptC. Self-actualizationD. Individualized perception
B. Self-conceptPersonality characteristics are often revealed in a person"s self-principle, which is the means civilization view themselves and the way they believe others view them.
See more: Watch Beauty And The Beast Season 4 Episode 11 Spoilers, Beauty And The Beast: Season 4, Episode 11
Interpreting information so that it is consistent through your attitudes and ideas is referred to as _____. A. selective retentionB. selective comprehensionC. selective exposureD. selective analysis
B. selective comprehensionSelective understanding requires interpreting information so that it is consistent with your attitudes and also beliefs.
The anxiety felt bereason the customer cannot anticipate the outcomes of a purchase however believes tright here might be an adverse consequence is described as _____. A. an adverse antecedentB. regarded riskC. temporal uncertaintyD. spatial uncertainty