"It Was At This Moment He Kbrand-new He Fucked Up" is a catchexpression frequently featured in FAIL video for humourous impact. In the videos, the footage paprovides in a black and also white freeze structure just before something goes painfully awry, with the voiceover narrator transporting the line via a sluggish and deep voice. Since emerging on Vine in 2013, it has actually gained notoriety as a well-known audio exploitable offered in various parody videos.

You are watching: It was then he knew he fucked up


On September 1fourth, 2013, Viner McCully Quinn<1> posted a short clip titled "Jonathan fucked up" featuring footage of a young man trying to slide on a ramp with a scooter. When he is about to autumn dvery own, the clip cuts to a black-and-white freeze framework while Quinn utters the line "It was at this moment that Jonathan kbrand-new he fucked up," shortly before resuming to present the last affect. As of January 2017, it collected to over 1,600 loops and 1,900 likes on the website.

While not being an immediate viral success by any type of implies, Quinn continued to produce parodies through the exact same formula, using miscellaneous random names such as "William" (shown listed below, left) and also "Daniel" (shown listed below, right). They shortly became a lasting series on Vine and Quinn"s signature joke.


On YouTube, Quinn reuploaded a lot of of his parodies starting on October 23th, 2013<2>. As of January 2017, the channel gathered over 80 parodies, through the compilations of its finest Vine videos obtaining over 1.8 million loops (displayed below, left), 1.3 million loops (presented listed below, middle) and 100,000 loops (shown listed below, right) views, respectively.

On January 11th, 2014, YouTuber Random--〉What´s next? uploaded a compilation of segments taken from miscellaneous movies in which a protagonist gets pwned (presented below, left), making use of the very same audio and freeze framework format. It has gathered over 300,000 views over the following three years. Over two years later on, on July 31st, 2016, YouTuber The Real Neal posted an additional compilation, this time with anime characters (displayed below, right), accumulating over 17,000 views in the next 6 months.




<1> Vine – Jonathan fucked up…

<2> YouTube – McCully Quinn"s videos

<3> Vine – Search Results for "It Was At This Moment

<4> YouTube – Search Results for "It Was At This Moment"


The format appears to have started on 4chan ago in 2011 and remains a memorable, underrated meme to many.

Used in much the very same way as the puzzled math lady, Zach Galifianakis doing math from The Hangover is a GIF via a lot of staying power.

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