London, UK: I can’t believe what I’m about to say, but 2016 is nearly over (I know, I’m still figuring out wbelow it went) and also for a lot of of us, beloved marketers, it’s time to recap and analyse all the things we’ve done in the last 12 months. We need to sit down and go over all this information; each record one by one, to obtain a general panorama of the year. Was it an excellent year? Was it a negative one? The numbers will certainly stop for you.

You are watching: Santas good and bad list 2015

Will they?

Don’t acquire me wrong, I love marketing, yet I don’t like to waste one or two weeks recapping things that were already recapped to start with. It’s tedious and boring, and also honestly, I discover it entirely unfair. Why would certainly I have to spfinish my time judging particular actions? Deciding if we did well or not? That’s not my task, or at least that’s what my mum offered to tell me when I was a kid.

That’s Santa Claus’ task.

Holly guacamole! I wiburned she was right! Couldyou imagine your boss’ confront once you toldhim that Santa Claus is going to be the one presenting the end-of-the-year report? And thatobtained me thinking… What if Santa judged brands?

Dear Santa,

We know you’re pretty busy with transporting presents to kids everywhere the people and also all, but would you please be so kind as to decide that was excellent and naughty in terms of marketing in 2015?

Cheers, mate The Marketing team

Expecting no reply, I sent out it to the North Pole and forgot all about it. Untila couple of weeks later (to my surprise), he wrote back! And, of course, desires to share it through you all! Santa’s naughty or nice brands’ list of 2016!

The naughty or nice list for brands in 2016

The Good Guys

#5 Google We can feeling people’s eyes rolling by simply typing the name. Yes, we’re conscious that it gets tiring to include Google on eincredibly list, however they’renot here without merit. Thanks to actions like fighting child pornography, detecting flu epidemics with its search engine and renting goats (?) the Californian agency has earned its space on this list.

#4 Facebook The founder of Facebook Mark Zuckerberg made it to the ‘Nice List’ as soon as he announced he’s planning to give ameans 99% of his Facebook shares ($45 billion) for charitable functions. We’re certain there’s something nice coming to his stocking.

#3Shire PLC Specialised in biopharmacy, this Irish agency was ranked #1 by Newsfeedas the greenest agency in 2016. In summary, they make drugs. But nice ones.

#2Amazon UK According toThe Telegraph,Amazon was the firm via the finest customer service of 2016. That and the reality that the agency is planning to offer 5,000 brand-new tasks in the country moved this one to the peak of the list ofmany type of.

#1The Trussel Trust Proud winners of the Charity Awards 2016, this nonprofit runs over 400 food financial institutions to help civilization who live below the poverty line in the UK. In 2016 alone they aided serve food to over 1,109,309 human being.

The Bad Guys

#5 Yum! When you think about a firm that opeprices the licensed brands Taco Bell, KFC, Pizza Hut, and also WingStreet global, your first thought have to be: they are doing well. And I won’t lie, everything sounds yummy till you discover they’ve been servingtainted meat. That’s not yummy at all.

#4 Nestlé Everybody knows Nestlé for their chocolates, but it encompasses a lot even more. The Swiss transnationwide owns many kind of brands includingFancy Feastern which producescat food made out offish… fish that was transported in servant ships wright here civilization were chained and also bconsumed. Blimey!

#3 FIFA Footround moves crazy money, and also once you work via such amounts, well, let’s just say that some hands are more tempted than others. In recent years, 14 officials were indicted for wire fraud, racketeering, and money laundering. Not excellent.

#2 Vofafone Iwanted to includeon thislist a agency via especially appalling customer company because nothing renders my blood boil fairly prefer bad customer organization. Unsurprisingly, it was hard to pick just one because as it transforms out there were a few contenders. But after reading about not considering a absence of organization or terminal condition as cause sufficient to cancel a contract and absence of sympathy for the mentally ill, Vodafone made it all the means to the peak.

#1Samsung Oneword: Bribery… Oh, and exploding smartphones.

Do you understand of any brand also that have to belong to either naughty or nice list? Please let us know in the comments below or with any kind of of our social media outlets. In the meantime, keep analysis the for even more awesome content.

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