Presentation on theme: "The art of writing and speaking efficiently and persuasively."— Presentation transcript:
You are watching: The art of speaking or writing effectively
1 The art of composing and also speaking properly and persuasively
2 Rhetoric (n) - the art of speaking or composing successfully (Webster"s Definition). According to Aristotle, rhetoric is "the capacity, in each particular situation, to check out the obtainable suggests of persuasion." He explained three major develops of rhetoric: Ethos, Logos, and also Pathos.
3 Tbelow are 3 primary forms of rhetoric: Ethos: The persuasive appeal of one"s character. Logos: The appeal to reason or logic. Pathos: The appeal to eactivity. In order to be a much more reliable writer, you need to understand also these three terms. For the objectives of this PowerPoint, I will certainly generally usage advertisements to show these appeals.
4 Ethos: the source"s credibility, the speaker"s/author"s authority We tfinish to believe human being whom we respect. One of the main problems of argumentation is to job an impression to the reader that you are someone worth listening to, in other words making yourself as author right into an authority on the topic of the paper, and also someone who is likable and worthy of respect.
5 Ethos is appeal based upon the character of the speaker. An ethos-propelled document counts on the authority or reputation of the author or speaker.
7 Logos: the logic offered to assistance a insurance claim (induction and deduction); have the right to also be the facts and statistics provided to assist support the discussion. Persuading by the usage of reasoning. An reliable and also persuasive reason that supports your principles.
8 Idea: Students must be enabled to use cell phones in the time of school hours. List three supporting facts and/or statistics that will certainly assistance the previously mentioned concept.
9 Logos is appeal based on logic or factor. Corporate records and also advertisements are often logos- pushed.
10 Logos-based ads frequently have actually most message, like these advertisements for Crest and also a pharmaceutical agency.
11 Pathos: persuading by appealing to the reader"s emotions. Emotional appeals, are provided to guide. Language choice affects the audience"s emotional response, and also emotional appeal have the right to successfully be offered to improve an debate. How? Anecdotal creating or narratives within persuasive creating
12 Pathos is appeal based on eactivity. Many kind of advertisements are pathos-pushed, consisting of those for fashion (desire to fit in), for toothpaste (fear of stained teeth), and for beauty assets (feel better around yourself), to name a couple of. Oftentimes pathos- driven ads ssuggest invoke an “awwww” feeling.
13 How does this advertisement appeal to emotion? Why?
14 Pathos have the right to play on our fears Pathos have the right to play on our desire to look a specific way or to fit in.
15 Since pathos-propelled advertisements appeal so strongly to our eactivities, it is imperative that we usage our reasoning (and research) skills. For instance, the above company was given an “F” rating by at least two huge “charity watch” organizations. Note: this does NOT mean it is not a valid charity; it means as a consumer I would certainly look right into these comes to better prior to contributing to the charity.
16 Couple of of our children breath fresh air in their institutions, which are being sprayed, inside and out, via millions of pounds of deadly, nervous mechanism destroying pesticides. What are the details provided in this claim?
17 Some advertisements appeal to our pathos (emotions) and logos (reasoning)
18 Watch some TV Take notes on at leastern ONE famous commercial and describe what the commercial does. Write a brief explacountry where you suggest the kind of rhetorical tool offered, whether it is ethos, pathos, logos, or some combicountry, and also provide evidence (How carry out you understand that the ad is making use of that device?)
19 Find 2-3 advertisements in a magazine or a newspaper that show ethos, pathos, and/or logos.
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Cut out the advertisements and paste them to a item of paper. Write a brief explanation wbelow you indicate the form of rhetorical tool supplied, whether it is ethos, pathos, logos, or some combination, and offer proof (How carry out you understand that the ad is utilizing that device?)