Does globalization mean the extinction of social diversity? Many would certainly argue that we are witnessing the rise of an “increasingly homogenized renowned culture” heavily influenced by the Western world—ideals, worths, and also culture (Steger, 75). In chapter 6 of Worlds Apart: Modernity through the prism of the local titled “Learning to be regional in Belize: worldwide units of widespread difference,” Ricdifficult Wilk provides the argument that “replication of diversity can create homogeneity” (111). For instance, Amerihave the right to sociologist George Ritzer contends that fast-food restaurants are not only dominating “even more and also even more sectors of American society” yet also those all approximately the world—which is additionally known as ‘McDonalidization’ (76). As fast-food sectors international begin to adapt the exact same health and wellness criteria (or lack thereof) of stores like McDonalds, health becomes a main problem for consumers worldwide. In Julien Cayla and also Giana Eckhardt’s Oriental Brands and also the Shaping of a Transnationwide Imagined Community, they allude out that people become joined through common brand experience rather than nationwide belonging (220). More, this leads to a deeper shared suffer of globalization. The more people consume and also communicate in the exact same name brand society, they begin to feel associated despite the distance. Although human being are far apart, tbelow is a sense of a global neighborhood established on sameness with international brand also societies rather than social diversity. However before convincing the debate of the people inevitably being completely homogenized right into one totality worldwide village, this check out is as well deterministic. There are some definite restrictions to this check out.

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Are fast-food restaurants really the same all throughout the world? In order to have a clear photo of how fast-food chains are international, it is necessary to have a located check out on the ground. Steger says, it is one thing to “acunderstanding the existence of effective homogenizing tendencies in the human being, but it is quite an additional to assert that the social diversity existing on our world is destined to vanish” (77). By looking at the various food items on menus around fast-food restaurants, we view that many styles of food have actually been appropriated—“the borrowing and changing the definitions of products, cultural products…by placing them right into brand-new contexts”—fairly than made in the exact very same manner (Sturken & Cartwideal 2001). The adhering to are some examples of food items that are just uncovered on fast-food menus in particular countries:

1.) The ‘Babsence Ninja’ Burger —Burger King in Japan


2.) ‘Shrimp Nuggets’ — KFC in Singapore


3.) Dry Pork and Seaweed Donut— Dunkin’ Donuts in China


…AND last however not least, the “Lamb Burger” at McDonald’s in AustraliaMc Donald’s BBQ Lamb Burger – An Australia Day Burger

All in all, globalization does intend sameness yet it additionally still means difference. Although the human being does have actually strong homogenizing tendencies, that does not suppose the ultimate extinction to the varied “cultural rainbow” as we understand it (Steger, 75). Finally, it is important to take into consideration that the idea of complete homogenization assumes tright here is only a one-means flow from the West to the rest of the world. Also, it fails to acknowledge that civilization have actually company and regulate over our actions. We are not all simply passive shoppers or designer in the marketlocation. Meanings and values are negotiated, not simply soaked up. Overall, tright here is a complex interactivity of homogenizing global tendencies in tension through cultural diversity. One does not necessarily suppose the end of an additional. As Frank Sinatra sings in Love & Marriage, “You can’t have one without the various other.”

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Works Cited:

Cayla, Julien and also Giana M. Eckhardt, 2008. “Oriental Brands and the Shaping of aTransnationwide Imagined Community,” Journal of Consumer Research, 35: 216‐230.

Steger, Manfred B. 2013. “Globalization: A challenged principle,” Pp. 1-16 in Globalization: A Very Short Introduction. Oxford.

Sturken, Marita, and Lisa Cartwright. Practices of Looking: An Summary to Visual Culture. Oxford: Oxford UP, 2001. Publish.

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Wilk, Ricdifficult R. 1995. “Learning to Be Local in Belize: Global Structures of Common Difference,” pp 110-33 in Worlds Apart, Daniel Miller, ed. London: Rutledge.