Channel problem deserve to be lethal to your sales, however these tactics and also real-life examples show you just how to conquer it.
A few of the the majority of renowned and purchased brands out tright here leverage multiple circulation channels. Nike, for example, balances selling direct-to-customer via their ecommerce save through selling via retailers (such as Amazon, Nordstrom, and Foot Locker).
You are watching: Which of the following is an example of a horizontal conflict in a distribution channel?
This is no little feat. Multiple channels rise the possibilities that manufacturers, buyers, retailers, and your brand dispute.
Nike manperiods it…however the majority of brands aren’t Nike.
So, exactly how can fast-growing brands, through less brand acknowledgment and also tighter margins, present networks without likewise introducing loads of conflict?
In this write-up, we look at:What channel dispute is and exactly how it have the right to impact your businessThe most common creates of channel conflictNotable pros and also cons of adding brand-new channels4 strategies for keeping channel relationshipsFirsthand accounts from three ebusiness brands
No time to read? Get the highlights in 10 minutes.
What is channel conflict?
Channel conflict is once two or more partners in a sales channel oppose each various other. For example, once a retailer goes straight to a manufacturer to launch a copycat product.
To get a clearer image right here, let’s back up for a minute.
A channel is a way of distributing your product. This includes:Selling direct-to-consumer via your websiteSelling to consumers in your brick-and-mortar storePartnering through physical retailers (Taracquire, Walmart) to sell in chain storesPartnering through online retailers (Amazon) to market in an online marketlocation
Channel partners are the various parties working together to make, list, and distribute the product. A channel partner is regularly a manufacturer, wholesaler, retailer, reseller, or consumer.
Channel conflict is when two or even more of these partners are at odds.
What is the upside to controlling channel problem effectively?
Harry’s regulated to disrupt the men’s grooming industry with a multi-channel strategy.
While they began as an online-just shaving actually subscription company, they’ve because turned right into a massively successful men’s grooming brand. Today, they market their commodities with a DTC ecommerce save as well as in miscellaneous big-box retailers such as Targain and Walmart.
What’s more, Harry’s has actually greatly avoided channel conflict. By keeping a traditional price for their products across all sales channels, they circumvent any kind of price competition in between the retailer and also manufacturer.
But given all the benefits of DTC, why perform brands favor Harry’s bother through other networks to start with?
They bvarious other bereason tbelow are many upsides to adding channels:Rapid expansion potential. New channels let you tap into extra audiences and also volume overnight. Higher quantities have the right to expect manufacturer discounts, which improve your margins. While you can drive high volume via a big DTC existence, partnering via a retailer is a quicker, even more approachable alternative for many kind of brands.Authority by proxy. Sindicate appearing on Nordstrom, Tarobtain, or Walmart’s shelf have the right to connect credibility to shoppers. Consumers think, “Hey, they’re in Walmart, they should be a legitimate organization.”Access to ‘offline’ shoppers: You’ve checked out the stats roughly the massive expansion in ecommerce. But also after the pandemic, not everyone desires to shop online. Working through retailers offers you accessibility to the “offline” customer base.Customer convenience. Many kind of consumers still desire the convenience of popping in a save and gaining a things now. Or, they want the alternative to conveniently attempt and return an item. When you job-related via a retailer, you carry out convenience for customers in both of these scenarios.Share of mind and wallet. You’re current on the shelf throughout weekly store runs, and also you’re existing in the retailer’s shopping app once the consumer puts together a curbside pickup list. Both of these offer you ‘free’ heralding. You’re consistently popping into the customer’s mind each time they shop.
Marquis Matkid, Content Marketer for RugPadUSA, describes, “Big Guys prefer Amazon sindicate make it simpler to be uncovered. If our site cannot compete with a website favor Amazon, then it’s better to list our assets tright here rather of hoping that customers find us organically.”
RugPadUSA relies on DTC, and also Amazon, Wayfair, Walmart, eBay, Overstock, and also others. While functioning through those giants has drawbacks (consisting of ecological and also social impact), Marquis notes “these corporations are helping small businesses by footing the marketing and also admin bill, while our little service deserve to proceed concentrating on the service itself.”
However, the math isn’t as simple as product + channel = profit. It’s a bit even more facility than that.
Why is it (potentially) poor for business?
While the benefits of additional networks are notable, so are the expenses.
The perils of adding channels include:Lower margins. There’s no better margin than a direct-to-customer owned sale, which is why many type of brands launch DTC in the first place. While adding channels does have actually benefits, among the biggest prices is lower margins.Costs of gaining in the door. Breaking into a channel — whether it’s Walmart, Nordstrom, Targain, or Amazon — is tough and also expensive. Sourcing and vetting partners frequently means hiring a lawyer or specialized service to evaluation contracts, and also the prices of this additionally erode margins.Contracts that strongly favor retailers. Speaking of contracts, those aren’t guaranteed to be in your favor. On a Drive and also Convert episode, Ryan Garrowhead (Director of Partnerships at Logical Position) talks around a friend’s endure through a enormous drugkeep chain. As component of the friend’s contract, the chain can throw ameans or sevedepend discount the brand’s product — not to point out the brand was responsible for buying back any product the retailer didn’t sell! Yikes.Logistical complexities. Imagine having to gain your product in bulk to a thousand retailers, on the same day, via product that has the same sell-by date. This is a major logistical hurdle and also, aacquire, the costs add up easily.Poorer customer data. When you include a non-DTC channel, you inevitably shed manage over customer data. For instance, that is purchasing your product gets a lot fuzzier.Confmaking use of customer maps. You also introduce “customers” that aren’t the end-user of your product, and this creates a complex map of who’s buying and using items from your brand. (In some scenarios, your customer may also be a contender.) This have the right to make enhancing — not to cite tracking — life time value incredibly tricky.
Unfortunately, that’s not an exhaustive list. Tright here are extra downsides like oversaturation, price wars, and also turf wars (more on these simply below), which have the right to all have big impacts on your company.
What are the various kinds of channel conflict?
To prevent or manage channel problem, you’ll want to understand the different forms, plus techniques for preventing or addressing them to begin via.
How does channel problem come about?
Before we obtain into techniques, let’s look at a normal circulation flow and also the different kinds of conflict that can take place in distribution networks.
In the picture listed below, each layer of the circulation is dependent on the following. Meaning, also the slightest disruption to this process deserve to create dispute throughout the whole circulation network.
Conflict deserve to be vertical, horizontal, or across multiple channels.
Vertical dispute, horizontal conflict, and multiple channel conflict
The most prevalent create of channel problem is vertical channel problem. This is once two parties at different points in the distribution channel (e.g. a manufacturer and a retailer) have a dispute.
Caprovides of vertical dispute can include:Direct and Instraight Sales. You’ve heard of retailers going straight to a manufacturer to launch a cheaper or “copycat” product, right? That’s a source of vertical channel problem. When one party sidesteps one more to market direct-to-customer, you gain competition in between manufacturers and retailers.Oversaturation. When manufacturers permit also many kind of retailers in a provided area to sell their brands, you have oversaturation. This inevitably damages sales and creates fierce price competition for retailers
You deserve to additionally have horizontal channel conflict. This is as soon as two parties at the very same level in a circulation channel (e.g. two retailers) are at odds.
Caoffers and results of horizontal channel conflict include:
Loss leader and also price wars. Sometimes, one member of the circulation channel substantially lowers the price of a product to drive web traffic to their store. (Retailers regularly use this tactic to carry civilization right into their store.) Then, they upoffer more expensive products to customers to make back the margin they shed on the initial discounted product. This creates problem via other retailers — it pressures them to readjust the pricing of the exact same product, also if it will have a substantial impact on their profit margin.
A common result is a price war. Even if you don’t straight participate in this battle, it has actually negative impacts on your brand:Devaluation: It trains customers to intend a lower product price, which devalues the affiliated brands and commodities.Stagnation: Prospects may organize up on a buying decision and also wait for the price to drop even lower. This deserve to bring about sales stagcountry.Higher rerotate prices. Those who have currently purchased your products may feel cheated when they see lower prices. This have the right to cause greater rerevolve rates and also degradation of your brand also.
Turf war. Price battles bleed right into turf wars, which is as soon as multiple wholesalers or retailers are marketing in the very same region. Manufacturers may apallude a couple of wholesalers to the very same region or city, however if areas aren’t effectively set, wholesalers will certainly be battling for sales in the same region. As an outcome, brands gain caught in a war they can’t take part in — their “soldiers” (products) are moved roughly without you.
Lastly, there’s multiple channel conflict. This occurs once a manufacturer has at leastern two channels competing for sales of the very same brands/products. For example, a manufacturer might be offering their products direct-to-customer (D2C), while also marketing to a wholesaler/retailer. This creates conflict because the manufacturer and retailer may be offering the assets to the exact same industries, but at various prices.
What is the many generally cited source of channel conflict?
Amazon is its own beastern. Selling tright here requires spending time and also sources on:Understanding the channelCreating channel-particular product contentRegularly optimizing for the channelForming a relationship through Amazon
Let’s take one of the the majority of expensive pieces of that list: ads.
Ryan Garrow notes his budobtain on Amazon ads is 5 times what is on Google. And that’s just the money piece. There’s also the fact Amazon is a various ballgame. Both Amazon and Google have algorithms. But wbelow Google’s ad algorithm is even more identified, Garrowhead notes Amazon’s “is stvariety. It takes time and also most faitempt to figure it out.”
In short, Amazon is a unique channel. But ecommerce founders are up for challenges. Some brands have actually arisen equally unique ways to leverage Amazon that make it worth the initiative.
How Tortuga Backpacks provides Amazon to relocate inventory
In non-pandemic times, Tortuga Backpacks supplies Amazon to relocate the staying inventory for discontinued or updated commodities. So, they’ll list variation 3 of an object at full price on their DTC website and variation 2 (the older version) for a reduced price on Amazon.
This technique has a couple of benefits. It:Reduces confusion on tortugabackpacks.com because new and old versions don’t show up side-by-sideAvoids direct competition of the same SKUsMaintains a healthy liquidation margin, despite Amazon’s feesAllows Tortuga to cater to a second audience with a reduced price suggest
Fred Perrotta, co-founder and CEO of Tortuga Backpacks, explained, “We have the right to likewise sell the
How to know as soon as a brand-new channel is worth the danger of channel conflict
There are plenty of pros to including channels…and tright here are plenty of cons and potential disputes, also. How execute you decide once adding a channel renders feeling for your brand?
There’s no simple answer below. However, adding a non-DTC channel might make sense if you have the right to examine the complying with 3 boxes:You have actually the time and resources to invest. Whether you’re eyeing Tarobtain shelf area or a listing on Amazon, you’ll need time and sources to break in, understand the channel, and manage a contract. Somepoint else to store in mind: any time and resources you’re pouring into including a channel is time and also resources you’re not pouring right into some other facet of your organization (i.e. there’s an possibility cost). Make sure that’s a trade you’re willing to make.You have actually a solid DTC brand. The more powerful your brand also and also customer base, the more leverage you’ll have actually once you negotiate contracts. Think of it this way: When a retailer partners with you, they’re placing a bet that your product will sell. If you deserve to minimize how risky that bet is, you have the right to secure better terms for your brand also. And the ideal method to minimize that threat is to have actually an establimelted presence with strong sales.
Let’s say you do examine these boxes and decide to seek a secondary channel. How execute you prevent those nasty vertical, horizontal, and also multi-channel conflicts?
4 techniques for preventing channel conflict
Below are 2 high-level references and also two certain strategies for staying clear of channel conflict.
Let’s look at the high-level philosophies first.
1. High-level: Build leverage for a watertight contract
As we stated previously, structure your DTC brand before including a channel helps you negotiate much better contracts. And as soon as you have the right to negotiate a watertight contract, you deserve to better hedge versus the potential cons of including a channel — poorer customer experience, lower margins, and also contracts that favor the retailer.
Build leverage (aka a strong brand also consumers want) and gain more manage over the narrative of what, wbelow, and also just how your assets are sold via retailers.
2. High-level: Start small, then ramp up
If this is the initially time you’re working with a retailer, don’t go “all in” from the begin. Instead, start small, negotiate strong terms for that start, and then ramp up if you endure success. Once you perform that, tbelow are tactical methods to thrill customers by participating in straight sales – without angering or alienating your distributor base.
3. Tactical: Offer exclusive products
Offer products on your ecommerce website that are exclusive to you. Examples are shoes customized to the buyer’s feet, a unique hydration bottle design, a specially branded tent, or extended sizes (prefer Jon’s dimension 15 shoes) that can just be purchased on your website.
Why it works: Exclusive products produce buzz, develop demand, and present off your brand also. This tactic stays clear of channel problem with your retail outlets and various other sellers. That’s bereason you aren’t directly contending against them, and you’re not undercutting them on price.
You’re simply giving a distinctive product; you’re keeping part of your production in-home, however there’s still plenty else to offer.
Chaco (watch below) will make sandals to complement your institution colors. Retailers can’t lug eextremely conceivable combination, however the manufacturer can. It’s a win-win-win situation.
NikeiD, an online organization that lets customers produce their very own deindications, is one more excellent instance. Want a practice Nike shoe? You’re going to need to go with Nike for that one.
Of course, offering product customization isn’t doable for all brands, but most manufacturers can administer a distinct option just available on the brand site. You don’t have to go massive to geneprice sales. You just have to be artistic.
4. Tactical: Use bonuses (not discounts) such as product giveaways
Instead of authorizing a price reduction for retailers, sell a gift via purchase or some other add-on. For example, a complimentary pair of socks through shoe purchase.
Why it functions. Consumers love free stuff. With this tactic, you produce value for your customer (“Buy a ski jacket at the regular price, obtain your choice of gloves free”) without undercutting your retailers. Your fans will certainly love it, and also your entire sales channel will certainly benefit from the included exposure and marketplace chatter.
It’s a win-win-win: The customer, the manufacturer, and the rest of the sales team all advantage.
It’s widespread expertise Apple generally doesn’t offer discounts on their assets. Nor do their retailers. What Apple does sell are gift cards through purchase (or an iPod some years) which they time up through certain buying seasons: beginning of the college year, holidays, and also at the end of a product run.
Without explicitly providing a discount (which would tfinish to upcollection big box retailers), Apple have the right to conserve their customers $100 and also more on Apple assets. And there’s nothing to stop retailers from doing the very same point. A variation of this tactic is to add on services or extend the warranty.
Anvarious other alternative for giving additional value without slashing prices is developing bundles and kits for your commodities. This deserve to flourish sales, help your customers get more of your goods, and also enable you to (when again) discount products without the appearance of a discount.
For example, check out Gerber’s apocalypse kit idea listed below.
The Gerber team when came up through the brilliant principle of bundling some of their many renowned commodities into one kit for those who desire to obtain all set for the “zombie apocalypse.” The kit, which retailed for $435, had 6 knives (that have the right to be purchased separately), plus a zombie apocalypse transferring instance to ensure buyers have the right to easily take all their knives right into the walking dead wilderness.
Let’s dive into some various other ebusiness brands and how they’ve navigated multiple channels.
First-hand also accounts of channel conflict from noteworthy ecommerce brands
Below are three brands being successful via their channel tactics. But you’ll alert something interesting right here — none of them have the same technique.
One added Amazon as a channel, dropped it, and skilled even more success sticking with DTC. Anvarious other started on eBay and also added DTC later, together with a myriad of other channels. And the third built a significant DTC visibility then added Target.
Why the conflicting stories? As you no doubt understand, there’s seldom a one size fits all solution to big questions choose these. So, instead of offering you a “7-step formula for channel conflict,” we’ve opted to provide somepoint far even more advantageous — context and stories that assist you pick what’s finest for your brand and also customers.
BeardBrand quit marketing on Amazon — and also raised company 20%
A few years back, you can discover BeardBrand products on Amazon. In fact, Amazon sales consisted of about 10% of their service.
But if you Google “BeardBrand + Amazon” today, you’ll discover this notification this web page in the search outcomes.
Founder Eric Bandholz defines it came down to maximizing what BeardBrand does well, and that’s DTC — not selling through Amazon. “One of the lessons we’ve learned is you must execute the things you perform well and proceed investing in those points till you’ve maxed out your capacity,” he explained, “and then you pivot from there.”
Bandholz felt his team hadn’t maximized their own platdevelop, beardbrand also.com, so they stopped marketing on Amazon and also redirected resources to DTC.
It was a smart relocate for BeardBrand also.
“Everyone says you need to be on Amazon and you’re leaving money on the table,” he provided, “but we actually uncovered the opposite to be true.” Yes, they shed the 10% they were marketing through Amazon, yet that’s not the finish of the story.
Eventually, they saw a 20% rise in business.
Bandholz features this to:Less margin drain. Nowadays, the brand also captures even more sales direct (which are greater margin) as opposed to via a third party.Higher AOV. Since Amazon suggested comparable or similar assets, a customer’s average order worth on Amazon was about fifty percent what it was on beardbrand also.com. Without those distractions, the DTC website brings in better AOV.
So, would eincredibly brand also view a similar 20% increase? Not necessarily. Here’s just how Bandholz thinks around whether or not Amazon is a great circulation channel for an ebusiness store:Amazon is not an excellent fit if you’ve invested greatly in your brand, message, mission, and core worths to offer your product. It’s difficult to efficiently screen those on Amazon.Amazon is a great fit if you’re even more product-concentrated — if you identify by the product alone, not necessarily the brand. It’s also a great fit if many kind of various other retailers bring your product because if you’re not placing your product on Amazon, it’s most likely among your retailers will.
BeardBrand also falls right into the initially category. They have actually video editors, an art director, influencers, and also various other imaginative talent they consistently job-related through to build the brand also. “All those things are useless on Amazon,” Bandholz explains. “So those are sources we would be spfinishing money on that wouldn’t be helping us prosper on Amazon.”
And then there’s the expense of getting erected and also driving website traffic to the channel. That, as we pointed out previously, is expensive. This is why Bandholz cautions various other brand-hefty ecommerce leaders to think about moving off the platdevelop, too.
“…more most likely than not, the amount of sales you would certainly be cannibalizing is far better than the amount of sales you would be recording on Amazon,” he warns. “If you’re paying for ads, you could too pay to drive people to your webwebsite and very own that customer, own that address, very own that information.”
How Three Ships successfully released at Target…in the middle of a pandemic
Three Ships started in 2017 with a chemical engineer, a service grad, $4,000, and also an apartment kitchen.
That, by the way, was in Canada. And while the Three Ships team has actually properly been flourishing their brand also there, co-founder Connie Lo notes, “increasing broad US awareness has constantly been an obstacle, and at the forefront of our marketing initiatives.”
So, they partnered through Target.
This made sense for several reasons:Targain fit Three Ships’ customer base. Lo described, “Target was our right companion not just for their wide reach in the US industry, but likewise because our shopping demographic aligned perfectly (millennial women with average HH revenue +$80,000).”The retailer ceded recognition. Partnering via Taracquire expected expocertain and prompt recognition for millions that shopped tbelow weekly.Three Ships framework might manage it. Lo and also her co-founder didn’t go right from the apartment kitchen to the Tarobtain Shelf. “After refining our brand also, products, and also supply chain over the past four years,” Lo states, “we finally felt prepared to method one of the giants. Waiting till our back-finish can regulate the inventory demands of Taracquire was a vast component of our decision making process, and I’d recommend it for any kind of indie brand looking to companion through a larger retailer.”
But Three Ships didn’t just launch with a retail huge (significant in itself!) — they released through a retail huge in the middle of a pandemic when fewer Americans were walking with stores.
To deal with this curvesphere, Lo states they “pivoted from in-keep marketing initiatives choose short-term price cuts (TPC’s at-shelf) and sampling, to concentrating even more on Targain.com marketing.” Sponsored placements and also intensified product peras helped Three Ships capture the at-home shopper as well as rise sell-through.
As an outcome, Three Ships is reaching more of the American audience while likewise suffering what Lo calls the halo result — “we’ve had many type of mass retailers reach out (in both the US and also Canada) after discovering us at Tarobtain, which has considerably benefited our distribution rollouts.”
Her advice to other ebusiness leaders considering a brand-new channel?Have an established budget for it. A few months prior to launching at Targain, Three Ships raised a seed round of $1.4 million. Lo says “we knew we wanted to invest in miscellaneous marketing arms (e.g. influencer marketing, sampling, gratis, in-save proactivities, Circle provides, in-keep audits), and also knew we would certainly require resources to execute effectively.”Pitch your SKU price points carefully. “If I might go ago, I would certainly have proposed lower-priced SKUs to complement the skincare brands we are carried beside,” Lo admits. Three Ships height sellers are ~50% higher in price suggest than the competition in-save. “Knowing that the general customer is not able to discern the difference in ingredient cleanliness and top quality in just a couple of secs at-shelf,” Lo states, “I wish I had actually pushed ago and also either said our lowest-priced SKU’s or a smaller sized format.”
Their journey isn’t standard.
WheelerShip began (and continues as) a household shop in 2010. Their initial sales channel was eBay because it afforded the fastest ramp-up from not-offering to selling. At that time, WheelerShip might come to be an authorized seller, list great photos, and also abide by the marketplace requirements with even more ease than developing their own ecommerce store.
But to efficiently combat the stigmas of the automotive market, WheelerShip realized they required a method to construct solid brand equity, and also that (as Eric Bandholz from BeardBrand notes) wasn’t something the marketplaces were suited for.
“There is a absence of customer and also consumer confidence in the market altogether,” Kate defined, stating supplied car salesman tropes and also idioms. To build credibility, WheelerShip gone after DTC in 2015. She claims, “tbelow was an motivation to feel more in manage of the sales endure, to be paying much less in fees, and to need to abide by various other people’s rules less.”
Turns out, investing in DTC and brand integrity has actually strengthened their marketlocation presence, and also positively influenced the B2B side of their business. The B2C enhancements, Kate states, are “having a pretty considerable halo impact on the B2B side.” They’ve developed a clear, beautiful, and also straightforward user- experience on the wholesale side, which renders it simpler for wholesalers to run their company. “And that indicates they involved us even more generally bereason it’s so much much easier for them to track their invoices and also control their own shipping because they can easily see everything that they must view in a really clear way.”
So, what can you learn from WheelerShip’s decade-plus endure through channel management?
Here’s Kate’s advice and caveats to various other ecommerce founders:Understand the channel’s audience. “Tright here is such a thing as an eBay shopper or an Amazon shopper,” Kate reflected. To succeed in a channel (and also store your sanity), you must recognize the quirks of each kind of shopper and also how to satisfy them.Know the ROI of each channel. When you know the ROI, you ca response, is this channel worth keeping around? Cannova says ROI isn’t simply a dollars, cents, and volume equation, either. “It’s likewise how many type of returns are we getting? What kind of problem is the product when it comes back? How a lot time are my customer treatment team representatives spending via Amazon communications…what really are we obtaining out of these experiences?”Don’t take specific things personally. You’re functioning difficult to develop a service, store folks employed, and keep the lights on. And once you’ve invested so much in your brand, it have the right to feel personal when someone returns a product, a marketarea grants a seemingly ridiculous case, or you endure buyer fraud (Cannova has received whatever from ceramic planters to Elvis memorabilia in “returns”).Accept some compromise. Hand-in-hand also via the point over, you might not be able to stick to 100% of your firm plans when you include marketarea channels. “Tbelow are rules Amazon and also eBay have actually. If you want to sell there, you need to address those rules,” Cannova reminds save owners. This may suppose accepting rerevolve merchandise or giving refunds you usually wouldn’t. While any form of weaken may initially feel weighty and also stressful — as if you’re polluting the brand or customer experience — Cannova chooses to look at it one more way. “What you’re doing is meeting people wright here they are and also allowing them to shop in the method that feels comfortable,” she claims. “And if you need to make certain adjustments to your inner policies to make that less anxiety-inducing — not just for your customer, but additionally for your team and also your staff and yourselves — then that’s okay.”Consider trademarks. Per contract agreements, it’s not inexplicable for Amazon to enable competitors to sell off your listing. (Not only is this confutilizing for customers, however it can create severe headaches with retransforms and also customer service!) However before, trademarks deserve to carry out extra defense for your marketlocation IP and also brand integrity, including photographs and also content.
Channel dispute can be a large possibility for your brand
Conflicts are a normal part of running any kind of organization, consisting of an ebusiness business. And adding channels past DTC doesn’t make feeling for eexceptionally brand or brand phase.
See more: Outliers Are Extreme Values Above Or Below The Mean That Require Special Consideration.
However before, store-owner looking to expand the methods they distribute have the right to minimize potential disputes by:Assessing whether new networks are a good fit for your brand before adding themUnderstanding the kinds of channel conflicts and why they occurStarting little and using watertight contractsLeveraging extra strategies like exclusive commodities and also bonsupplies to store retailers, customers, and your margins happyListening to how other ecommerce leaders have actually navigated networks and also learning from both their successes and also failures
Channel problem isn’t inescapable and also it doesn’t need to wreck your sales or margins. With some careful planning and also preparation, you have the right to prevent it and also maximize the benefits various other networks sell.